Newsletters are emails with varied content that normally include useful content including tips and hints, some product or service information and human interest items such as client or staff stories. Typically sent every month or at least 4 to 8 times a year. See examples.
What are the benefits?
The 3 main benefits of newsletters are they:
Position you as the expert in your field.
Build your brand as people get to know and trust you.
Increase your sales from existing and new customers.